Therefore, this memoir’s carefully arranged form allows you, the reader, to step into a landscape that is at once sharp and fuzzy, concrete and abstract, here and not here, mine but also yours.”ģ. “The movement of the story does not conform to the common chart of space and time because memory does not conform to such strictures.
Instead, I told my life story in a way that invites you, the reader, to see our commonality and take the journey with me as a fellow traveler through life. And further, to do that without denigrating others, announcing grudges, or laying blame on this person, that family member, or fate, for my own shortcomings and disappointments. To lay bare my deepest desires, traumas, shames, and dreams. It was difficult to open myself up to the world. What’s a part of Abacus of Loss that came as a challenge to write?Īll of it. If my meager budget didn’t fully pay for a book, he let me have it anyway and collected it on the sly from my father when he bought his daily newspaper.Ģ. The mustached vendor appreciated my voracious appetite for books. The resort, as it existed, was destroyed when Iran fell under the tyrannical rule of the Islamic Republic (no more bikini-clad ladies, no more evening concerts, outdoor movies, or men and women dancing together by the sea.) Yet, that beloved kiosk still stands unscathed in my memory, crammed with paperback books and magazines, redolent with the vanilla-smell of paper mixed with the humid aroma of the salty sea. I spent all my weekly allowance buying books from that kiosk. We used to stay there all summer long, every year from when I was 6 years old up until when I was sent to Trinidad at age 13. My favorite bookstore is a kiosk in the Iranian National Oil Company Resort by the Caspian sea. What is your favorite bookstore, or library? This week, PEN America’s Los Angeles Literary Programs Intern Ben Cohn speaks with Sholeh Wolpé, author of Abacus of Loss: A Memoir in Verse (Univ. The category understanding and creative firepower demonstrated by our team led by our CCO Azazul Haque is what worked the magic for us.The PEN Ten is PEN America’s weekly interview series. We are excited to be given the mandate to craft the brand strategy and point of view for SIP Abacus that will enable more parents and children to embrace the concept of mathematics and emerge successful. Mullen Lintas aims to change people’s perception of the Abacus and build awareness about the impact it has on a child’s mind, while simultaneously building a strong foothold in the marketĬommenting on the win, Hari Krishnan, CEO, Mullen Lintas said: “SIP Abacus has been quietly brewing a storm in the educational sector over the last 17 years and has helped many children across the country to develop arithmetics and build their concentration skills. added: “We are delighted to have Mullen Lintas on board as our agency and we look forward to their well-known branding and communication expertise to take our flagship brand SIP Abacus closer to children and parents aligning with our powerful vision."
Sibi Sekhar, Director, SIP Academy India Pvt Ltd. said: “We are confident that our association with Mullen Lintas will help not just raise the awareness of SIP Abacus brand but also will let more Indians come to know the power of the Abacus Program!” On partnering with Mullen Lintas, Dinesh Victor, Founder & Managing Director, SIP Academy India Pvt Ltd. While the offering in the organized market is fairly open and niche, it will be imperative for the brand to create awareness and build prominence and acceptance among parents, a target group that is often considered hard to persuade. Since its launch in India in 2003, it has benefited over 6.5 lac children through 750 centers across 350 towns in India, and across 10 countries it operates in.
The SIP Abacus program focuses on improving the essential learning skills of children and has a significant positive impact on their mental potential in a sustainable manner. The scope entails building the brand via omnichannel advertising and visibility via social media. The appointment is outcome of a multi-agency pitch that saw participation from some of the leading agencies of India. The account will be handled by the Bangalore office of Mullen Lintas. SIP Abacus, the popular skill development program for children, has recently awarded its creative duties to Mullen Lintas.
0 kommentar(er)
